Marchands are first found in Dauphine, a former province of France near the Alps, where the family has been seated since ancient times.
According to the Association of Marchand Families, nine different Marchand families came to North America from France. Our first documented ancestor, Jean Marchand, married Catherine Chorais at the Calvinstic Temple of La Rochelle, France, on March 3, 1630. This young family arrived in Quebec where Jean worked as a carpenter for Louis Couillard. The Marchand family is later documented in St. Antoine de Tilly, Lotbiniere, Quebec. Jean's son, Jean, married Marie Hayot, who was a relative of St. Antoine de Tilly's original settler, Adrien Hayot.
Living along the banks of the St. Lawrence River, about 20 miles south of Quebec city, the Marchands worked as carpenters and were listed in the records as Catholics. The Quebec Census of 1881 shows Lazare Marchand (my great-great grandfather) and his wife, Celanire Roy, living in Ste Medard, Drummond & Arthabaska, Quebec. Lazare worked as a day laborer.
By 1900, Lazare and his family were living in Milton, New Hampshire. Many records of the family are recorded as "Marshall". It appears either the Marchand's French accent or the census taker's lack of education was at play here.
Lazare's son, Arthur, started the family barber shop, first in Milton, and later in Rochester, New Hampshire. Arthur's sons, Fred and Goodyear, were also trained in the family trade of barbering. The sons would take on the family business after his death, with the youngest, Franklin, (my grandfather), being the last Marchand to run the shop.
Franklin was very young when his parents died. The youngest of eleven children, Franklin was raised by his older siblings. Franklin was a barber until his death in 1999. An award winning documentary based on him and his barbershop can be seen via this link.